Elevate wing-culture across Eastern Pennsylvania!
Partner with Wing It On! and bring our fast-casual wing concept to key Eastern Pennsylvania growth zones: the Metro Philadelphia region and the Scranton-Allentown corridor.
Why Eastern Pennsylvania is a Strategic Growth Area
Eastern Pennsylvania offers a diverse mix of population, income levels, suburban/urban spread and delivery-take-out culture — all highly favorable for a brand like Wing It On!:
- The Philadelphia metro region (including the city and surrounding suburban counties) counts among the largest U.S. markets with heavy population density and high traffic corridors. For example, the city of Philadelphia alone has a population of ~1.6 million. (Wikipedia)
- The metro area supports strong digital ordering, delivery, commuter traffic and suburban families — ideal for a wing-centric fast-casual format.
- The Scranton / Allentown corridor covers underserved markets relative to major national brands, with a mix of mid-sized cities and suburban/tourist trade, which presents opportunity for early mover brand dominance.
Why Wing It On! (For Pennsylvania Franchise Partners)
A model built for scalability
- Signature never-frozen, hand-breaded wings + scratch-made sauces = differentiated offering in a crowded wing market.
- Streamlined operations with strong delivery and take-out orientation plus dine-in option — aligns well with suburban & urban Pennsylvania consumer behavior.
- Franchise support: From site-selection to build-out, training, marketing launch and ongoing operations support — you’ll be backed by a proven system.
Ideal franchise partner in Pennsylvania
We’re looking for partners who:
- Possess financial resources and a multi-unit mindset (not just one unit, but region-building).
- Understand local market dynamics (real estate, traffic patterns, delivery radius, zoning) especially in Pennsylvania.
- Are hands-on with local marketing/community brand building (social media, local outreach, local events).
- Value maintaining strong food quality, brand consistency, and use of technology (ordering, delivery, loyalty) to drive growth.
Pennsylvania Region Breakdown
Metro Philadelphia & Surrounding Counties
Highlights & Opportunity:
- The city of Philadelphia has a median household income of ~$56,517 (2022) and unemployment at ~4.2% in 2023 — showing improving economic fundamentals. (pew.org)
- Neighborhoods such as Market East show high incomes for households aged 25-44 (e.g., median ~$102,632) and strong career profiles. (point2homes.com)
- Large commuter base, dense corridors, extensive retail, strong take-out/delivery culture.
- Ideal locations: suburban retail centres (near highway exits), urban high-density zones (near offices, mixed-use developments), virtual-kitchens/ghost-kitchen options in dense delivery zones.
Why it works:
- Suburban families + young professionals + commuter traffic = diverse day-parts (lunch, dinner, late night).
- Demand for premium casual wing offering in a market that tolerates fast-casual and tech-enabled delivery.
- Flexible site formats allow choice between full dine-in, mixed dine/take-out, or delivery-first.
Scranton / Allentown Corridor
Highlights & Opportunity:
- Allentown has a 2023 median household income ~$53,403 and a young median age (~32.4) which suggests a relatively affordable market with growth potential. (datausa.io)
- The wider metro (Allentown-Bethlehem-Easton) had a median household income ~$82,602 in 2023. (datausa.io)
- Scranton is a mid-sized city (~76,000 population) with surrounding metro area ~500,000+ and infrastructural connectivity. (Wikipedia)
- Less saturated for national wing-concepts compared to the big metros — opportunity to establish brand leadership.
Why it works:
- Emerging/regional markets mean lower real-estate cost, less competition, easier entry.
- Opportunity to serve local/regional demand, evening/weekend consumer patterns, and cross-corners of delivery radius in less dense but still viable zones.
- Can start with leaner formats, possibly delivery-first or smaller footprint, and scale as brand creates traction.
Ideal Franchise Partner in Pennsylvania
We seek partners who:
- Can secure or have access to strong sites in key corridors (commuter zones, retail clusters, college towns, near office parks).
- Are excited about growth beyond a single unit — regional footprint mind-set.
- Recognize the importance of execution, local marketing and community brand building (not just signage; local engagement).
- Understand the delivery/take-out first orientation that’s increasingly important — especially in suburban and mid-market zones.
Next Steps
1
Fill out our interest form to select your preferred territory in Pennsylvania (Metro Philadelphia region or Scranton/Allentown corridor).
2
Schedule a call with our development team to discuss your experience, assets, desired site type, timeline and how Wing It On! fits your plan.
3
Receive franchise disclosure documents, review the system, and we’ll begin market evaluation & site-selection support.
4
Once a site is secured, we’ll guide you through build-out, training, pre-opening marketing; then open your Wing It On! location and you begin operations.
Ready to bring wings to Eastern Pennsylvania? Let’s make it happen!
Request Franchise Info
