Bring Wing It On! to North Carolina’s fastest-growing region!
Join our franchise family and tap into the booming Triangle market — from Raleigh through Durham and Cary — where population, income and delivery culture are all trending upward.
Why the Triangle Region is a Smart Franchise Market
The Raleigh-Durham area provides a highly favourable business environment for a fast-casual wing brand like Wing It On!:
- The combined CSA has a population of approximately 2.37 million. (censusreporter.org)
- Household incomes are strong: e.g., average household income is around $112,110 in the metro. (Superior School of Real Estate)
- Unemployment is low, and the region is seeing robust job growth thanks to tech, life sciences and corporate migration. (IOR)
- The region is rapidly growing: population growth is significantly above the U.S. average. (avisonyoung.us)
- There’s a strong mix of demographics — students, young professionals, suburban families — giving broad appeal across different day-parts (lunch, dinner, late night, delivery).
Why Wing It On! is a Great Franchise Fit for the Region
A concept ready for scale
- Authentic wings: never-frozen, hand-breaded chicken + scratch-made sauces → strong differentiation in a busy fast-casual space.
- Prepared for delivery/take-out: Given the commuter culture and digital ordering habits in the Triangle, Wing It On!’s model is well-suited for off-premise volume as much as dine-in.
- Franchise system support: From site-selection through build-out, training, marketing launch and operations support — enabling you to move fast and smart.
Ideal franchise partner for this market
We’re looking for partners who:
- Are financially capable and ready to operate in a fast-growing, competitive region (multi-unit mindset preferred).
- Understand local market dynamics — site visibility, commuter corridors, delivery radius, suburban vs urban trade-zones.
- Are committed to high food quality and local brand execution (important in a region with educated consumers).
- Embrace technology and delivery platforms — the Triangle metro is digitally savvy and prefers convenience.
Triangle Region Breakdown: Why Key Areas Stand Out
Raleigh / Cary
Highlights: Raleigh is the state capital and a major growth engine; area has strong infrastructure, major universities (North Carolina State University), and ongoing corporate relocations.
Why it works:
- Excellent commuter/take-out/meal-time demand from professionals, students and families.
- Strong footprint potential: suburban retail centres, mixed-use developments, areas near exit ramps and delivery-dense neighbourhoods.
- Market conditions: high income, strong growth, modern lifestyle orientation.
Durham & Surround-Areas
Highlights: With university presence (Duke University) and redevelopment of downtown & neighbourhoods, there’s vibrant food-culture and growth.
Why it works:
- Delivery-first demand from young professionals + students is significant.
- Opportunity for both dine-in and smaller footprint/ghost-kitchen models in delivery-dense zones.
- The region is less saturated than mature coastal metros — giving Wing It On! room to establish brand leadership.
Ideal Franchise Partner / Location Profile
We are particularly interested in partners who:
- Are able to secure sites in high-traffic corridors (near major highways, retail nodes, near universities/hospitals) or in dense neighbourhoods with strong delivery demand.
- Are willing to launch one to several units in the region and scale rather than only a single location.
- See value in local marketing (events, community partnerships, digital/social media) to build brand presence.
- Emphasize consistency, operational excellence, and leveraging the delivery/take-out engine as much as dine-in.
Next Steps
1
Fill out our interest form and indicate your triangle region preference (Raleigh, Durham, Cary or surrounding suburbs).
2
Schedule a call to align your goals, background, locations, and timing with our franchise development team.
3
Review our Franchise Disclosure Document (FDD), market overview and site-selection pipeline for the region.
4
Once a site is selected and approved, we'll support build-out, training, launch marketing, and your grand opening.
Ready to bring Wing It On! to the Triangle and serve up wings across North Carolina’s fastest-growing market? Let’s get started!
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