Take your wings to new heights — from Albany to Long Island & NYC!
Partner with Wing It On! and expand into New York’s vibrant markets: the Capital Region (Albany), Metro New York City and Long Island.
Why New York is a Strategic Fit
New York offers a broad mix of population, income, commuter density and diverse consumer profiles — ideal for Wing It On!’s fast-casual wing model.
- The Albany / Capital Region provides a strong mid-size metro with stable income, education institutions and less saturated wing-concept competition. For example, Albany city has a median age around 31 and households earning median household income around ~$59K. (point2homes.com)
- The Metro NYC corridor (including suburbs) delivers huge volume, delivery demand, strong digital–ordering culture and high-income segments.
- Long Island brings affluent suburban households, heavy commuter traffic, tourist/seasonal demand, and strong off-premise/ghost-kitchen potential (thanks to dense delivery zones and market familiarity with take-out).
Why Wing It On! (For New York Franchise Partners)
A growth-ready model built for the region
- Authentic wings: never-frozen, hand-breaded chicken with scratch-made sauces — strong differentiation from generic quick-service wings.
- Technology + delivery-friendly operations: The regional consumer is digital-savvy, on-the-go, and increasingly favors online ordering and delivery.
- Support system: Site-selection through build-out, operations training, marketing launch — the brand offers a turnkey path to go live fast in competitive markets.
Partner profile
We’re seeking franchise partners who:
- Are well-capitalized, capable of scaling in multi-unit markets rather than single-unit only.
- Have strong local market knowledge (especially in New York’s complex real-estate and regulatory environment).
- Are execution-focused on quality, local marketing and community brand building.
- Value the turnkey support while willing to drive regional growth, not just open one store and stop.
New York Region Breakdown
Albany / Capital Region
Highlights: The city of Albany has over ~100K residents, median age ~31. (point2homes.com) The wider metro (Albany-Schenectady-Troy) has about ~900K people, median household income ~$82K. (censusreporter.org)
Why it works:
- Relatively lower cost of real estate compared to down-state, yet strong consumer base from government, education, health care and commuters.
- Opportunity to become the dominant wing-brand in a less saturated region.
- Flexibility in location types: near universities, downtown districts, commuter hubs.
Metro NYC Corridor (South from Albany toward NYC)
Highlights: High population density, very strong off-premise and delivery demand, affluent suburbs plus commuter towns.
Why it works:
- Strong disposable income and strong spending on casual dining and take-out.
- Huge delivery radius potential, enabling smaller-footprint formats, ghost-kitchen / virtual-brand overlays.
- Branding opportunity: With so many consumers used to premium fast-casual, Wing It On! can compete effectively with right positioning.
Long Island
Highlights: Affluent suburban households, strong commuter culture, high engagement with dining & take-out. Also local food culture & farm-to-table awareness (e.g., Long Island farmers’ markets). (Long Island Farmers Markets)
Why it works:
- Strong base for delivery and take-out given the suburban layout combined with disposable income.
- Potential for seasonal tourism spikes, especially in summer; flexibility of smaller-footprint models in retail centers or even virtual kitchens.
- Recognised local food culture means Wing It On!’s premium wing proposition can stand out.
Ideal Franchise Partner in New York
We seek partners who:
- Can secure or have access to prime site locations in high-traffic corridors (commuter routes, suburban retail clusters, near colleges or office parks).
- Understand the importance of local marketing and brand activation (social media, local events, delivery-first outreach).
- Are committed to delivering consistent food quality and brand experience — the New York consumer expects high standards.
- Have ambition to grow regionally (not just one store), because scale matters in a dense, competitive market.
Next Steps
1
Submit your interest form to express territory preference (Albany/Capital Region, Metro NYC corridor, or Long Island).
2
Schedule a call to discuss your goals, assets, experience and see how Wing It On! aligns with your plan.
3
Receive our Franchise Disclosure Document (FDD), review system, and start site-selection support in your region.
4
Once site is secured, build-out begins, training is delivered, pre-opening marketing is executed — and your Wing It On! store opens its doors.
Ready to serve wings from Albany to Long Island? Let’s talk!
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