Spice up Florida’s fast-casual wing scene — from Orlando to Tampa!
Join Wing It On! and tap into two of Florida’s fastest-growing, high-energy markets: the Orlando area and the Tampa Bay region.
Why Florida’s Orlando & Tampa Markets Are Prime for Growth
Orlando (Central Florida)
- The greater Orlando metro (including the city of Orlando) is home to approximately 2.67 million people and is one of Florida’s fastest-growing regions. (Wikipedia)
- Diverse demographics: In Orlando city, roughly 35.6 % of residents are Hispanic, and nearly 24 % are foreign-born. (datausa.io)
- Strong tourism and entertainment economy: Given the huge visitor volumes, retail, dining and take-out opportunities are robust. (visitorlando.org)
- Population growth is shifting into previously secondary suburban areas (e.g., counties around Orlando), opening site possibilities. (costar.com)
Tampa (Tampa Bay region)
- The Tampa market is increasingly recognized as a “food-city” destination — for example, it ranked 7th in a national study of foodie-cities in 2025. (Q105)
- Strong community-oriented growth, vibrant markets and high foot traffic in food/retail zones. (Tampa Bay Business & Wealth)
- The combination of growing population, tourist traffic and suburban density means excellent opportunities for both dine-in and delivery/take-out formats.

Why Wing It On! Is a Great Fit for These Markets
- Signature product differentiation: Never-frozen, hand-breaded wings with scratch-made sauces give you a distinct position in the casual wing market.
- Delivery/take-out ready model: Both from Orlando’s tourism/visitor base and Tampa’s growing delivery culture, the brand is well suited for off-premise volume as well as dine-in.
- Scalable footprint options: Whether you aim for a full dine-in store near high-traffic retail in Orlando or a leaner, delivery-focused unit in a dense Tampa suburb, the model adapts.
- Support system for franchisees: Site-selection guidance, build-out support, marketing launch and operations training are key benefits.
Florida Region Breakdown: Orlando & Tampa
Orlando Region
Why it works:
- Strong growth and migration trends mean new residents, new spending patterns and pent-up demand for quality fast-casual wings.
- A diverse consumer base (families, tourists, students, professionals) gives you broad appeal across day-parts (lunch, dinner, late night).
- Suburban expansion opens site opportunities in both newly developing retail corridors and near existing entertainment hubs.
Ideal site types:
- Retail/restaurant clusters in fast-growing suburbs of Orlando (e.g., along major roads or near mixed-use developments).
- Near tourist/visitor amenities or entertainment zones where high foot traffic (and takeaway/delivery demand) is elevated.
- Delivery-radius friendly neighborhoods where digital ordering and off-premise demand is strong.
Tampa Region
Why it works:
- The foodie-city ranking signals consumer willingness to try new, premium casual dining options.
- Tampa’s mix of young professionals, families, suburban growth and tourism means a strong base for both dine-in and delivery models.
- Strong retail/entertainment hubs and active local markets mean you can create social/brand momentum quickly.
Ideal site types:
- Mid- to high-traffic retail centres or strip-centres in suburban Tampa Bay, especially near commuter routes.
- Dense suburban neighborhoods where delivery/take-out dominates and competition may be less for wing-specialty.
- Possibly leaner footprint or “delivery-first” format in highly competitive zones where dine-in may be cost-prohibitive.
Ideal Franchise Partner in Florida
We are looking for partners who:
- Have the financial resources and ambition to build one or multiple units (multi-unit mindset preferred) in growth markets like Orlando or Tampa.
- Understand local market dynamics: site visibility, delivery radius, suburban vs tourist zones, local consumer behaviour.
- Are passionate about quality, brand experience, marketing locally (events, social media, community outreach) and can execute operational excellence.
- Embrace technology (online ordering, delivery integrations, loyalty apps) given the high-digital-adoption markets of Florida.

Next Steps
1
Submit your interest form and indicate your preference for territory (Orlando region or Tampa region).
2
Schedule a discovery call with our development team to discuss your background, goals, site-type preferences and timeline.
3
Receive our Franchise Disclosure Document (FDD) and regional market overview for Florida.
4
With site approval, begin build-out, training and pre-opening marketing — launch your Wing It On! location in Florida’s growth market.
Ready to bring Wing It On! to Florida and serve up wings in Orlando or Tampa? Let’s get started!
Request Franchise Info

