Bring the Buffalo-inspired wing revolution to Massachusetts!
Partner with Wing It On! and join a rapidly growing franchise concept that’s hungry for Massachusetts market share across Springfield, Worcester and Boston.
Why Massachusetts is a Great Fit
Massachusetts offers a strong mix of demographic advantages and high-traffic locations ideal for a fast-casual wing concept like Wing It On!:
- Dense population centres (Greater Boston, Worcester region, Springfield region) means built-in customer volume.
- Strong off-premise, delivery and take-out culture — perfect for WIO’s smaller-footprint, delivery-capable model.
- A mix of college towns (e.g., UMass, Holy Cross, Harvard), suburban families and urban young professionals translates into broad appeal across day-parts and menu items.
- Limited comparable national wing-focused concepts in certain sub-markets means opportunities to capture “first mover” advantage.
Why Wing It On! (For Massachusetts Franchise Partners)
A winning model
- Authentic Buffalo-style wings: our never-frozen, hand-breaded chicken plus scratch-made sauces set us apart. (franchise.wingiton.com)
- Built for growth: smaller footprint, off-premise & virtual kitchen ready. (franchise.wingiton.com)
- Robust technology and support: mobile app, online ordering, loyalty rewards plus the backing of the full-stack restaurant company Craveworthy Brands. (franchise.wingiton.com)
- Recognised brand momentum: ranked one of “hottest franchise trends” by Entrepreneur for multiple years. (franchise.wingiton.com)
Investment Snapshot
- Initial investment range: approx. $210,500 to $440,000 (varies by location, size, configuration). (franchise.wingiton.com)
- Liquidity requirement: $150,000+
- Net worth requirement: $500,000+
- Franchise fee (single unit): $35,000 (franchise.wingiton.com)
- Ongoing fees: Royalty 6% / Marketing Fund 4% (franchise.wingiton.com)
Massachusetts-Specific Opportunities
Springfield Region
In the Pioneer Valley & Western Mass, there’s an opportunity to serve a market underserved for high-quality, fast-casual wing brandings. With a mix of suburban shoppers, college students and family-oriented dining, WIO can quickly become the local favorite.
Worcester & Central Massachusetts
Worcester’s emerging foodie scene, dense commercial corridors and expanding development make it fertile ground for Wing It On! Whether near Worcester Polytechnic, downtown Worcester, or along major travel corridors (Route 9/90), the brand is positioned to serve both commuters and residents.
Boston Metro
The Boston market offers premium potential: high foot-traffic, strong delivery demand, corporate offices, student populations and affluent suburban rings. Whether in Fenway, Cambridge, South Boston, or along Route 1 corridors, a Wing It On! unit can thrive. Also consider virtual-kitchen/ghost-kitchen models to capture delivery-only demand in high-density zones.
Ideal Franchise Partner in Massachusetts
We seek partners who:
- Are well-capitalized operators or passionate first-time multi-unit investors.
- Have a track-record or mindset of exceeding high-quality standards in food service.
- Are excited to engage local marketing, community outreach, and build a strong regional presence across Massachusetts.
- Value the support of a turnkey system — from site selection through operations, marketing and technology.
Next Steps
1
Fill out our interest form to reserve your Massachusetts territory.
2
Let’s schedule a call to discuss your goals, current assets and see how Wing It On! aligns with your plans.
3
Begin due diligence, review franchise agreement, and select your preferred region (Springfield / Worcester / Boston).
4
Site-selection, build-out, training and grand opening support — we’ll be with you every step of the way.
Your Wingdom awaits in Massachusetts. Are you ready to own it?
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